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The Fragrance of India

  The Fragrance of India India is the land of diversity. So, it goes without saying that its fragrances are just as varied as its states, if not more. From east to west and north to south, everywhere you go in India, you will find yourself discovering a certain fragrance that you might never be able to forget for the rest of your life. That's how beautifully intoxicating the air of this country is. It can teach a mere tourist what goes on in a perfumery.  The people of India hold fragrances very close to their hearts. Their homes are always fragrant with the often mild and sometimes strong smell of incense sticks. Most Indians burn them regularly as a form of worship, no matter what religion they belong to. They burn it religiously, in the most literal and the most figurative sense ever. That might be a paradox, but the faith of Indians in their Gods and their relationship with fragrance is no joke.  So, it can be said that the fragrance of India is what is holding them c...
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The World Of Oud And Its Manifestations

  A smell so pungent yet pleasant and mesmerizing, enough for someone to get lost in your aroma. Oud or Agarwood is the most expensive raw material in the world of perfumes. The Oud fragrance is considered royal and supreme of all, as its scent is very rich, heavy, and long-lasting. The uniqueness of Oud lies in its manifestations which subtly blend in and invoke smoky and sensual notes.   Besides its magnificent smell, Oud is a valuable essence of many cultures. Its powerful scent is considered a natural aphrodisiac. The fact that oud’s worth is compared to weight in gold couldn't emphasize the supremacy and mysticism of Oud more. This also justifies why Oud is also known as liquid gold. Oud Wood Oud presents itself in the form of Oud Wood . The fragrance has trace notes of rosewood, sandalwood, vanilla, and amber, which, when combined, arouse the musky smell. The Oud wood is used to evoke harmony and destroy all the negative energies. The divinity of Oud wood just...
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The Avatars of Aroma

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                                                                Aroma, or as we endearingly call it, fragrance, serves our strongest sense of memory which is the smell. We might not always remember the exact visuals of an event that we witnessed, but we will always remember the scent that we associated with that memory. It is for this reason that certain celebrities use a particular perfume while shooting for a movie. This way, they can use that perfume long after they have shot the movie and revisit those days. Sounds interesting, right? This fun activity is not limited to a certain social class.    Anyone can assign a perfume to a memory they hold dear to themselves. For example, a bride can adorn herself with her favorite fragrance on her wedding day and save that bottle forever. She will relive the day she got m...
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